Founder & CEO
With 30 years of sustained success in worldwide sales, Mario is recognized as a trusted resource by industry peers and competitors. His specialties include international sourcing and integrated marketing across complex sales channels.
The principal architect and founder of Pin USA, Mario started his career as one of the founding partners of Champs, now known as Champs Sports. It is here that his passion for pin collecting began, as the 1984 Olympics games were headquartered in UCLA, near the Champs home offices. Ten years later, he founded What a Kick, Inc. and opened a group of soccer stores throughout Southern California and was later tapped to handle all merchandise concession sales at the Rose Bowl for the inaugural season of the Los Angeles Galaxy.
Continuing his love for pins and pin collecting, Mario opened the first pin kiosk at Universal CityWalk in Los Angeles and, as they say, the rest was history. Carrying pins from Disney, Harley Davidson, NBA, NFL, NHL, MLB, Collegiate and Hard Rock Café licensees, Mario felt that there was a void in the marketplace for more elaborate and highly designed collectible pins and framed pin sets, thus Pin USA was born.
Over the past 20 years, Pin USA has grown to enjoy the reputation as the industry leader in collectibles, giftware and souvenirs, specializing in custom pins, keychains and magnets.