A heap of imagination

…goes into everything we do

Our approach is strategic, creative, and developed with your unique brand in mind. We’re passionate about designing products that blend form and function, which means strategic goals aren’t sacrificed on the altar of creativity. We work with our team of artists, production experts, international manufacturers and import/exporters to develop a lifecycle plan that will take your project from the first idea to the final delivery.

But what really sets Pin USA apart from its competition?

Product Diversity

We cut our teeth perfecting the “wow” factor of hand-painted, collectible, precious metal pins. But we’re more than just a pretty pin: We’re novelties and jewelry; soft goods and coozies; toys and sports accessories. Point our creative team in the direction of the sky and watch them fly.


In our business, it’s all about who you know…and who knows you. We’ve built our reputation on our ability to manage the intricate step-by-step details that turn ideas into valuable keepsakes, lifelong symbols of your brand. From creative design and global sourcing to competitive pricing and quality production, our clients trust us to over-deliver at each stage of the process.

Through our years of experience we’ve learned a lot about our capabilities and our limitations. Most importantly for our clients, we’ve learned not to compromise on quality, and we’ll be the first to explain how and why if a project proposal is not right for us. It’s our honest communication, personal relationships and strategic long-term thinking that makes us the kind of company the biggest brands in the world have relied on since 1994.

Business Insight

We integrate creativity with our proprietary production tracking system and advanced import / export capabilities to design and deliver a complete business solution for our clients. Our creative team is comprised of award-winning illustrators, graphic designers and visual artists all working together to create a tangible embodiment of your brand. We can use your idea or bring you concepts, but in the end we design for your customer

Creative Problem Solving

Whether it pertains to budget, time, or a combination thereof, some of our greatest art and innovation has come from a situation of constraint. It’s for that reason why we keep the realities of competitive price points, managed overhead and tight margins in mind at all phases of the project lifecycle. Our guidance in these areas is a big part of the reason why our clients turn to us time and again.


Not content to rest on our laurels, we take a proactive approach to innovation, always on the lookout for the next best thing. Our travels take us to the four corners of the earth, and we always return with new product ideas or ways to revise existing product lines to keep them fresh and fun. In fact, our reputation for trend forecasting and developing products outside our clients’ core product lines has become a valuable part of the services we provide.

Solid Project Oversight

Meet LOLA, our proprietary production management system. We created her to oversee the product lifecycle from creation through delivery. No matter what corner of the globe it may be in, your project is never more than a click away from an update, a change or a delivery update. Our multiple decades of experience overcoming production challenges served as the blueprint for LOLA’s design. Our clients tell us that she’s the best in the business; we’ll settle for nothing less.

Manufacturing Mastery

International manufacturing is characterized by a fluctuating economy and ever-changing rules and regulations. To succeed in this marketplace we rely on our personal relationships with factory owners, strategic thinking and open face-to-face communication. In fact, unlike many companies, we work directly with all of our suppliers – in the U.S.A. and abroad – a business decision that delivers the highest level of quality control for your products. To that end, we maintain an office in Tokyo as well as the United States to ensure an unbroken pipeline of information and contacts, which has proved invaluable to our clients’ success over the years.

Global Logistics Expertise

When it comes to the import/export phase of production, we are always on the lookout for better ways to manage overhead costs; whether that is consolidating shipments, researching more competitive pricing or negotiating lower freight expenses. We’ve shipped products to clients around the world for years. As a result, we’ve developed an invaluable understanding of the ins-and-outs of the multifaceted import/export business, which allows us to be a true business partner, not just a gift designer

Strong Leadership

85. That’s the number of combined years of experience our executive management team brings to each project. Led by recognized industry pioneer Mario Fiumani, our operations team personally shepherds each project through the production process by maintaining close contact with support team and clients.

To become a truly great company takes truly great leaders...

  • Mario Fiumani

    Founder & CEO

    Mario Fiumani is often recognized as a trusted resource by industry peers and competitors as a result of his 30 years of success in worldwide sales, international sourcing and integrated marketing

    Read Mario's Bio

  • Shelly Fiumani


    Shelly Fiumani carries over 30 years of expertise in product development, licensing and international sourcing for Fortune 500 companies

    Read Shelly's Bio

  • Joe Brandon

    Vice President of Operations

    Joe Brandon brings 25 years of experience in global production and sourcing to every project

    Read Joe's Bio

Partnership Mentality

Our unique way of doing things has earned us recognition from the world’s most prestigious brands.

  • Hard Rock Retail Partner of the year 2006

  • Pin USA
    Strategic Supplier
    Walt Disney World ® & Disneyland ® Resort

  • Pin USA
    Most Creative / Innovative
    Walt Disney World ® & Disneyland ® Resort

  • Recipient of 2011
    Harley Davidson
    Recognition Award

  • Hard Rock 2013 Retail Partner of the Year

Forging brands into memories.


Mario Fiumani - Founder & CEO

As the principal architect and founder of Pin USA, Mario started his career as one of the founding partners of Champs, now known as Champs Sports. It is here that he started his passion for pin collecting, as the 1984 Olympics games were headquartered in UCLA, near the Champs home offices. Ten years later, he founded What a Kick, Inc. and opened a group of soccer stores throughout Southern California to help support the growing enthusiasm for soccer as the USA was playing host to the 1994 World Cup. As What a Kick grew in popularity, he was asked to handle the merchandise concession sales at the Rose Bowl in Pasadena for the inaugural season of the Los Angeles Galaxy. Most noteworthy handling the concession sales for the famous double header between Team USA vs. Mexico’s National Team and LA Galaxy vs. Tampa Bay Mutiny with over 90,000 excited soccer fans in attendance.

Continuing his love for pins and pin collecting, Mario opened the first pin kiosk at Universal Studios CityWalk in Hollywood and as they say, the rest was history. Carrying pins from Disney, Harley Davidson, NBA, NFL, NHL, MLB, Collegiate and Hard Rock Café licensees, Mario felt that there was a void in the marketplace for more elaborate and highly designed collectible pins and framed pin sets, thus Pin USA was born.

Over the past twenty years Pin USA has grown to enjoy the reputation as the industry leader in Collectible pins, key chains and magnets.


Shelly Fiumani - President

30 year veteran in Consumer Goods, Shelly Fiumani comes from a background that includes Business Law, Product Development, Sourcing and Licensing. Shelly’s career began at a privately held company in Jacksonville, Florida called The Hamilton Collection.

Throughout her 13 year career at Hamilton she also built their licensing business by signing deals with top Consumer Products companies such as Paramount, Lucas Films, Warner Brothers and the Walt Disney Company, and eventually licensed sales accounted for over 65% of their annual sales. The Walt Disney Company then recruited Shelly to join their company and she moved to Burbank, California and oversaw all their Art, Gift and Collectibles for the Disney Catalog. She eventually moved into Disney Consumer Products where she was the Global Director of Licensing for the Art, Gift and Collectible business during her 7-year tenure at the Walt Disney Company.

Shelly was then recruited by Diageo LLC, the world’s largest spirit/alcohol company to oversee their Retail Marketing activities for their licensed products (featuring their brands GUINNESS, Captain Morgan, Bailey’s) to better integrate their licensed products with the marketing activities of their various beverages.

As President of Pin USA, she oversees corporate finance, sales/marketing and focuses on strategic planning and new business development in concert with the CEO.


Joe Brandon - Vice President of Operations

Joe Brandon brings nearly three decades of carefully crafted imports expertise. Armed with an extensive amount of knowledge of the imports business, Joe has been the management powerhouse behind some of the world’s best-loved brands.

Joe’s career was launched in Tapei where he was responsible for the quality control for over 50+ factories throughout Asia for the Willitts Designs Gift Company. Joe moved-on to open Sam & Libby’s Private Label Division, where he managed the sourcing, manufacturing and production of Private Label shoes for brands such as JCPenny, Mervyns, and Macys. His department raised the company’s flatline sales to $8 million in two years.

Joe subsequently joined The Walt Disney Art Classics division. While at Disney, his responsibilities included everything related to their buying, sourcing and production lifecycle. Directly before joining PIN USA, Joe served as the Product Development Director for Enesco Entertainment Licensing division.