Like all great stories

Ours was born from passion

Our CEO and Founder, Mario Fiumani, has always had a passion for collecting commemorative pins, but it wasn't until he started selling them – first in his chain of LA-based sporting stores and then in an exclusive (pins-only) kiosk at Universal Studios – that he realized where his love for pins could take him. In 1994, after the success of his first foray into the commemorative gift product business, he launched PIN USA and an industry was born.

Today, we maintain a 15,000-square-foot headquarters housing dozens of award-winning artists, designers, and international production experts.

As the recognized industry leader in collectible pins and commemoratives, we work with many of the biggest brands in the world, such as Disney Theme Parks Worldwide; Disney Stores Worldwide; The Walt Disney Company, Hard Rock Café and Hotels Worldwide, Hooters, Daytona 500, Harley Davidson, World of WarCraft, Red Bull, NASCAR, Lucas Films, SeaWorld, Hello Kitty, MGM Resorts, and Universal Studios, to name only a few.

Not only are we incredibly proud of the trusted relationships we've built with our iconic client list, but we're also pleased to be recognized as trendsetters within the gift product industry. On our Founder's recommendation, Disney Resorts Worldwide was the first to encourage pin trading among its customers, a trend that is now considered a cultural phenomenon. As a result of our global travels and creative designs, we are often invited to share our trend forecasts at conferences and seminars; industry knowledge our clients have come to expect and rely upon.

A few of the clients we partner with...

Our Awards & Accolades

For over 20 years we have been an industry leader and our efforts haven't gone unnoticed. We're honored to have received the following awards and accolades…

  • Hard Rock Retail Partner of the year 2006

  • Pin USA
    Strategic Supplier
    Walt Disney World ® & Disneyland ® Resort

  • Pin USA
    Most Creative / Innovative
    Walt Disney World ® & Disneyland ® Resort

  • Recipient of 2011
    Harley Davidson
    Recognition Award

  • Hard Rock 2013 Retail Partner of the Year

Our Executive Team

85. That's the number of combined years of experience our management team brings to the table. Drawing from their diverse fields of expertise, each of our executives brings a distinct perspective and select know-how to every client project. It's through their collective leadership that we're able to continually elevate our brand to its next stage of evolution.

Our core executive team…

  • Mario Fiumani

    Founder & CEO

    Mario Fiumani is often recognized as a trusted resource by industry peers and competitors as a result of his 30 years of success in worldwide sales, international sourcing and integrated marketing

    Read Mario's Bio

  • Shelly Fiumani


    Shelly Fiumani carries over 30 years of expertise in product development, licensing and international sourcing for Fortune 500 companies

    Read Shelly's Bio

  • Joe Brandon

    Vice President of Operations

    Joe Brandon brings 25 years of experience in global production and sourcing to every project

    Read Joe's Bio

Our reputation has been built one client success story at a time, and that's the way we like it.


Mario Fiumani - Founder & CEO

As the principal architect and founder of Pin USA, Mario started his career as one of the founding partners of Champs, now known as Champs Sports. It is here that he started his passion for pin collecting, as the 1984 Olympics games were headquartered in UCLA, near the Champs home offices. Ten years later, he founded What a Kick, Inc. and opened a group of soccer stores throughout Southern California to help support the growing enthusiasm for soccer as the USA was playing host to the 1994 World Cup. As What a Kick grew in popularity, he was asked to handle the merchandise concession sales at the Rose Bowl in Pasadena for the inaugural season of the Los Angeles Galaxy. Most noteworthy handling the concession sales for the famous double header between Team USA vs. Mexico’s National Team and LA Galaxy vs. Tampa Bay Mutiny with over 90,000 excited soccer fans in attendance.

Continuing his love for pins and pin collecting, Mario opened the first pin kiosk at Universal Studios CityWalk in Hollywood and as they say, the rest was history. Carrying pins from Disney, Harley Davidson, NBA, NFL, NHL, MLB, Collegiate and Hard Rock Café licensees, Mario felt that there was a void in the marketplace for more elaborate and highly designed collectible pins and framed pin sets, thus Pin USA was born.

Over the past twenty years Pin USA has grown to enjoy the reputation as the industry leader in Collectible pins, key chains and magnets.


Shelly Fiumani - President

30 year veteran in Consumer Goods, Shelly Fiumani comes from a background that includes Business Law, Product Development, Sourcing and Licensing. Shelly’s career began at a privately held company in Jacksonville, Florida called The Hamilton Collection.

Throughout her 13 year career at Hamilton she also built their licensing business by signing deals with top Consumer Products companies such as Paramount, Lucas Films, Warner Brothers and the Walt Disney Company, and eventually licensed sales accounted for over 65% of their annual sales. The Walt Disney Company then recruited Shelly to join their company and she moved to Burbank, California and oversaw all their Art, Gift and Collectibles for the Disney Catalog. She eventually moved into Disney Consumer Products where she was the Global Director of Licensing for the Art, Gift and Collectible business during her 7-year tenure at the Walt Disney Company.

Shelly was then recruited by Diageo LLC, the world’s largest spirit/alcohol company to oversee their Retail Marketing activities for their licensed products (featuring their brands GUINNESS, Captain Morgan, Bailey’s) to better integrate their licensed products with the marketing activities of their various beverages.

As President of Pin USA, she oversees corporate finance, sales/marketing and focuses on strategic planning and new business development in concert with the CEO.


Joe Brandon - Vice President of Operations

Joe Brandon brings nearly three decades of carefully crafted imports expertise. Armed with an extensive amount of knowledge of the imports business, Joe has been the management powerhouse behind some of the world’s best-loved brands.

Joe’s career was launched in Tapei where he was responsible for the quality control for over 50+ factories throughout Asia for the Willitts Designs Gift Company. Joe moved-on to open Sam & Libby’s Private Label Division, where he managed the sourcing, manufacturing and production of Private Label shoes for brands such as JCPenny, Mervyns, and Macys. His department raised the company’s flatline sales to $8 million in two years.

Joe subsequently joined The Walt Disney Art Classics division. While at Disney, his responsibilities included everything related to their buying, sourcing and production lifecycle. Directly before joining PIN USA, Joe served as the Product Development Director for Enesco Entertainment Licensing division.