Our approach is strategic, creative, and developed with your unique brand in mind. We’re passionate about designing products that blend form and function, which means strategic goals aren’t sacrificed on the altar of creativity. We work with our team of artists, production experts, international manufacturers and import/exporters to develop a lifecycle plan that will take your project from the first idea to the final delivery.
We cut our teeth perfecting the “wow” factor of hand-painted, collectible, precious metal pins. But we’re more than just a pretty pin: We’re novelties and jewelry; soft goods and coozies; toys and sports accessories. Point our creative team in the direction of the sky and watch them fly.
In our business, it’s all about who you know…and who knows you. We’ve built our reputation on our ability to manage the intricate step-by-step details that turn ideas into valuable keepsakes, lifelong symbols of your brand. From creative design and global sourcing to competitive pricing and quality production, our clients trust us to over-deliver at each stage of the process.
Through our years of experience we’ve learned a lot about our capabilities and our limitations. Most importantly for our clients, we’ve learned not to compromise on quality, and we’ll be the first to explain how and why if a project proposal is not right for us. It’s our honest communication, personal relationships and strategic long-term thinking that makes us the kind of company the biggest brands in the world have relied on since 1994.
To become a truly great company takes truly great leaders...
Founder & CEO
Mario Fiumani is often recognized as a trusted resource by industry peers and competitors as a result of his 30 years of success in worldwide sales, international sourcing and integrated marketing
Shelly Fiumani carries over 30 years of expertise in product development, licensing and international sourcing for Fortune 500 companies
Vice President of Operations
Joe Brandon brings 25 years of experience in global production and sourcing to every project
Hard Rock Retail Partner of the year 2006
Walt Disney World ® & Disneyland ® Resort
Most Creative / Innovative
Walt Disney World ® & Disneyland ® Resort
Recipient of 2011
Hard Rock 2013 Retail Partner of the Year
As the principal architect and founder of Pin USA, Mario started his career as one of the founding partners of Champs, now known as Champs Sports. It is here that he started his passion for pin collecting, as the 1984 Olympics games were headquartered in UCLA, near the Champs home offices. Ten years later, he founded What a Kick, Inc. and opened a group of soccer stores throughout Southern California to help support the growing enthusiasm for soccer as the USA was playing host to the 1994 World Cup. As What a Kick grew in popularity, he was asked to handle the merchandise concession sales at the Rose Bowl in Pasadena for the inaugural season of the Los Angeles Galaxy. Most noteworthy handling the concession sales for the famous double header between Team USA vs. Mexico’s National Team and LA Galaxy vs. Tampa Bay Mutiny with over 90,000 excited soccer fans in attendance.
Continuing his love for pins and pin collecting, Mario opened the first pin kiosk at Universal Studios CityWalk in Hollywood and as they say, the rest was history. Carrying pins from Disney, Harley Davidson, NBA, NFL, NHL, MLB, Collegiate and Hard Rock Café licensees, Mario felt that there was a void in the marketplace for more elaborate and highly designed collectible pins and framed pin sets, thus Pin USA was born.
Over the past twenty years Pin USA has grown to enjoy the reputation as the industry leader in Collectible pins, key chains and magnets.×
30 year veteran in Consumer Goods, Shelly Fiumani comes from a background that includes Business Law, Product Development, Sourcing and Licensing. Shelly’s career began at a privately held company in Jacksonville, Florida called The Hamilton Collection.
Throughout her 13 year career at Hamilton she also built their licensing business by signing deals with top Consumer Products companies such as Paramount, Lucas Films, Warner Brothers and the Walt Disney Company, and eventually licensed sales accounted for over 65% of their annual sales. The Walt Disney Company then recruited Shelly to join their company and she moved to Burbank, California and oversaw all their Art, Gift and Collectibles for the Disney Catalog. She eventually moved into Disney Consumer Products where she was the Global Director of Licensing for the Art, Gift and Collectible business during her 7-year tenure at the Walt Disney Company.
Shelly was then recruited by Diageo LLC, the world’s largest spirit/alcohol company to oversee their Retail Marketing activities for their licensed products (featuring their brands GUINNESS, Captain Morgan, Bailey’s) to better integrate their licensed products with the marketing activities of their various beverages.
As President of Pin USA, she oversees corporate finance, sales/marketing and focuses on strategic planning and new business development in concert with the CEO.×
Joe Brandon brings nearly three decades of carefully crafted imports expertise. Armed with an extensive amount of knowledge of the imports business, Joe has been the management powerhouse behind some of the world’s best-loved brands.
Joe’s career was launched in Tapei where he was responsible for the quality control for over 50+ factories throughout Asia for the Willitts Designs Gift Company. Joe moved-on to open Sam & Libby’s Private Label Division, where he managed the sourcing, manufacturing and production of Private Label shoes for brands such as JCPenny, Mervyns, and Macys. His department raised the company’s flatline sales to $8 million in two years.
Joe subsequently joined The Walt Disney Art Classics division. While at Disney, his responsibilities included everything related to their buying, sourcing and production lifecycle. Directly before joining PIN USA, Joe served as the Product Development Director for Enesco Entertainment Licensing division.×